In a world with ever increasing competition, incremental innovations and improvements are short lived and do not deliver enduring market differentiation. To have something truly unique in the market requires a return to fundamental research, applying it to a specific use case and rapidly progressing it though the technology levels with an ambitious goal for commercial launch.

Join BT’s Trevor Linney who will describe how he has successfully applied this approach in the world of telecommunications and share a number of exciting examples of this type of breakthrough research.

Simply register for free to receive the zoom details. There is an option to join in person if you are based near Cambridge but pre registration is required via the same link please