BT's Applied Research is delighted to be a consortium partner in a new UKRI funded research and innovation project led by Bristol University.

‘MyWorld’ will build on the creative media production, technology and research strengths of the Bristol and Bath region, receiving £30m investment from the UK Research and Innovation (UKRI) Strength in Places Fund, a programme that invests in research and innovation projects to boost research and innovation capacity in specific areas of the UK, in order to drive economic growth in those areas.

With further investment coming from an alliance of more than 30 industry and academic partners, this five-year scheme is due to start by the end of the year.

The project will create major new Research and Development facilities and collaborations, support new digital formats and provide advanced training.

Applied Research are proud to support this initiative and will be working with colleagues at Bristol University and the wider consortium to identify and develop collaborative project opportunities in immersive content creation, production and delivery technologies, creating new opportunities to differentiate future content services.

Professor David Bull, MyWorld Lead and Director of Bristol Vision Institute, said: “The South West is already a creative capital in the UK and MyWorld aims to position the region amongst the best in the world, driving inward investment, increasing productivity and delivering important employment and training opportunities.

“This is the beginning of an exciting journey, which will align research and development endeavours across technology and the creative arts, to help businesses realise their innovation potential, raise their international profile, and maximise the advantages of new technologies.”

University of Bristol announcement