Business was formed on 1 January 2023 from the combination of the former Enterprise and Global units. Bas was formerly CEO, Global and prior to this was president, BT in the Americas, Global Services.

Bas joined BT in 2008 as CEO Benelux. Before joining BT, Bas was executive president and a member of the management committee of Getronics NV, where he ran global sales, channels and partnerships, developing the company's international business. He was also CEO and managing director of KPN Entercom Solutions.