Cheesecake Energy Ltd (CEL) is developing the world's most sustainable energy storage technology for integrating renewable generation, microgrids and electric vehicle charging. Their breakthrough system uses off-the-shelf industrial hardware in a proprietary configuration to deliver an energy storage technology offering greater durability and lower cost than lithium-ion batteries. For commercial and industrial customers that are facing long waits for grid connections and high energy costs, their system unlocks new sites and developments by buffering what energy the grid can provide to meet peak demand, and making best use of onsite solar or wind generation.

Michael Simpson is Chief Commercial & Product Officer for Cheesecake Energy, and is one of the founders of the company. He leads customer- and partner-facing activities as well as technical product development. Mike has a degree in aerospace engineering from the University of Cambridge and a PhD in high-efficiency compression/expansion from Imperial College London. He previously worked on a range of jet engine design and analysis challenges for Rolls-Royce Plc., and conducted research into energy storage at the University of Nottingham.