Michelle Ovens CBE is the founder of Small Business Britain, championing the U.K.'s small businesses. She oversees all the organisation's campaigns, including Entrepreneur, Entrepreneur, d:Entrepreneur, Business For Good, Small & Mighty Enterprise Programme, The Small Awards and more. She is director of Small Business Saturday, launching the campaign in the UK in 2013.

She works closely in advising both government and the private sector on small business policy and engagement, and is a regular presence in the national media.

From 2018 to end 2020 Michelle served as chair of the Small Business Charter, an award that celebrates business schools that play an effective role in supporting small businesses, entrepreneurship and engagement with the local economy.

Prior to running national small business campaigns, Michelle ran a small business strategy consultancy for ten years, after completing her MBA at London Business School. Michelle was awarded a CBE in the New Year Honours 2021 for Services to Small Business and Entrepreneurs.